Coca-Cola's international executive team spends one month each year visiting bottling and distribution plants. These visits take them to remote locations like rural India and China, where internet access is limited or nonexistent.
To facilitate these trips, the executives use the ROAM application. This application enables them to travel to remote areas, follow a set schedule, and engage with a multimedia curriculum. Specifically, they can download, play, track progress and manage their Chameleon courseware even when they are offline or dealing with a weak internet connection.
The app was well-received by the primary client and internal stakeholders, however measureable results were unavailble. This was early in my UX career and the agency wasn't invested in user-centric metrics or gathering direct feedback, especially usability that involved user-testing executives or in their words "indicating to them we didn't build a perfect product."
A lean development saved us crucial time and effort. I'd collaborated with engineering routinely multiple times a day on the framework and UI. As a team, we uncovered more detailed areas like authentication, onboarding and user settings, and quickly scoped, spec'd and built.
Coca-Cola uses Chameleon to train corporate-level employees who annually travel worldwide visiting bottling facilities. A&W Canada, KFC, and McDonalds use it for new and ongoing manager training.
Ford/Lincoln, Harley-Davidson, Lexus, Scion and Toyota use Chameleon for cross-department training as well as motivating and educating sales teams on new cars and features.
Clients like Capella University utilize Chameleon as a SaaS. Teams of writers and designers use it to build courseware for their PhD, doctorate, masters and bachelor degree students.
Clients like Xfinity and Coach use Chameleon to help employees maintain a consistent brand voice, as well as keep current on what the competition is doing.
Beauty clients like Aveda and Lancome Paris use Chameleon to provide stylists with highly immersive training to maintain a high level of service.
Sales teams train with Chameleon course, and those teams in turn use the courseware to train surgeons and physicians on how to use the latest medical devices and pharmaceuticals.
Chameleon is a cloud-based platform for internal communications and training. Chameleon clients use it in a SaaS (Software as a Service) model, as well as directly utilizing a Chameleon team of designers and support.
Clients can update text, media, styles pages with a cloud-based course editor. It's hosted on Amazon's S3 server, so global access is seamless and can reach anywhere the internet can go.
Clients such as: A&W Canada, Abbott, Astellas, Aveda, Benjamin Moore, Blue Cross Blue Shield, Capella University, Coach, Coca-Cola, Equifax, Ford, Comcast, Fidelity, GSK, Gap, H&M, Harley-Davidson, Honeywell, Lancome Paris, Lexus, McDonalds, Medtronic, Metlife, Toyota
None. We flew. However, I was limited in my understanding of the importance of user testing. I started recording user sessions and immediately found many glaring issues. I'd shared the sessions with the team saying "I learned more in five minutes watching this session than I'd learned in a year working on this product." They agreed.
I was hired on as a Senior Art Director, but found the platform stale and my role limited. After I had a base understanding of the architecture, I began reworking the platform and interactions in various stages. The CTO said when I left "90% of where the platform is today is due to Dan's vision."
Initially a challenge, I learned the importance of valuing and understanding different developers' skillsets and personalities. I might not have gotten exactly what I designed each time, but every developer I worked with uniquely added to this product features and interactions I couldn't have foreseen.