The "exchange" platform is
entry to the user's journey
Courseware is based on
different Manhattan neighborhoods
Ongoing content and dashboard for journey progress
Coach
The Coach Journey
This 1.5 million-dollar project was designed to unify Coach’s internal communications across their 1,009 global stores.
To project and maintain Coach’s luxury brand status, we needed to make sure that guests had a consistent experience in all their stores worldwide. The Coach Journey is a branding training platform for internal communications and training. It houses Chameleon, which guides employees’ professional journey.
Objective
Create a platform onboarding training, career advancement and ongoing content
Outcome
Coach had over 9,000 employees use The Coach Journey within the first two months. Those employees completed 300k courses collectively. The US stores launched the app first, followed by Asia, and then Europe and the rest of the world. The application allowed 20 languages, including right-to-left reading languages like Arabic and Farsi.
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Goals
Awareness, Productivity, Engagement, Sales
Challenges
This was a complex and difficult project. Over the course of the project, I inadvertently transitioned from art director to a product designer. I saw gap that existed from the desired design and interactions and what could be realistically customized in our courseware framework. I raised yellow and red flags consistently due to the project's effect on our framework. What we were changing structurally for Coach, would have to work for all of our existing and future clients. It was a daily balancing act.
The client, who is very image-conscious and precise, was expecting a completely custom solution. However to support languages, code logic, responsive aspects, the course building UI and basically our entire learning exchange framework, the lead engineer and I had to devise an architecture to accommodate a high degree of modifications.