The Best Buy Partner Portal
is a web-based
application that allows partners (like distributors,
resellers service providers and other strategic partners)
access to product registration, marketing resources, pricing
and sales tools.
In FY 2019, Best Buy generated revenues
in excess of 43 billion dollars with more than 1,000
large format stores in the US, Canada and Mexico.
It takes many partners, merchants and other outside
vendors all working in harmony to create sales of that level.
We revised the antiquated, organically-grown system
into a modern, task-based approach complete
with vendor applications, role-based content and a
communication system with a merchant directory.
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Streamline an organically-grown system into a modernized, partner-focused architecture.
Productivity, Communication, Engagement, Loyalty
Given the size of the company, breadth of the project as well
as the tremendous amount of vendors, our first layer of users
were internal—content creators and the vendor support team,
who would be creating content, applications and dealing with
vendors daily using the platform. They were also the best
resource to build a portal that would work "80%" of the time.
Outlier actions would be improvised outside the system.
- Content Analysis
- Stakeholder Interviews
- Content Team Interview
- Vendor Support Team Interviews
Alibaba Seller Channel, Ford Supplier Network,
Microsoft Commercial Partner Network
Business Analyst Lead, Liferay Engineer, UX/UI Designer (myself)
Liferay DEX Platform and Lexicon Design System
Wireframes, High-Fidelity Responsive Design, Design System and Custom Assets, Style Standards
Not many. We moved fast, met daily and delivered daily.
Having exposure to the SME and developer daily resulted in fast and correct work.
One stakeholder did continually push for more features, but the BA Lead
kept scope in check, and had a precise understanding of the agreed requirements.
Design iteration and testing were limited to none due to an aggressive timeline.
My understanding of Liferay's capabilities was initially limited, but I'd discovered
Lexicon, a design system and assets for Liferay. That sped my work and closed up
the dev/UX communication gap quickly.
- Vendor Interviews
- Usability testing for Home Page + Primary Navigation
- Analytics Analysis
- Leverage IoT to allow data sharing of
merchants' products' data with Best Buy's customer inventory
"When Dan joined my project, I didn't realize
how lucky I was. His insight, direction, sense
of urgency, quick turnaround, long term vision
and overall calm demeanor was invaluable.
I would be honored to have him work on my
site again and was so impressed with him."
Sarah Ailabouni, PHR
Senior Manager of Strategic Communication and Engagement - Digital and Technology at Best Buy